Graphic Design

 

Guiding you to the solution that aligns with your company ethos, mission and goals using appropriate imagery, fonts and information. Giving the right impression and providing confidence to deliver your message with a brand that is consistent across all marketing materials from business cards to flyers and social media posts.

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Dreams are our realities in waiting.
In dreams we plant the seeds of our future.

What I Do

Consultation

I believe that good quality design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect your organisation’s vision, strengths and priorities. I will meet with you to discuss your requirements in greater detail. At the consultation we define the brief, project expectations, devise the most appropriate medium to use to get your message across, to understand your aims, deadlines and budgets. We can discuss your vision for the end product and I will offer input to help you accomplish your marketing goals.

I work closely with trusted print and sign management industry contacts, allowing for a start to finish design process, relaying your requirements to them concisely and efficiently resulting in creating a high quality product.

 

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Design Services

Annual Reports / Strategic Plans / Company Price Books / Catalogues

Event Materials / Brochures / Flyers / Invitations / Pull Up Banners / Exhibition Stands / Posters / Stickers / Promotional Products

Branding / Logo Design / Visual Identity

Business Stationery / Letterheads / Compliment Slips / Business Cards

Invoice Books / Docket Books / Duplicate / Triplicate

Editorial Design Books / Newspaper Advertisements

Temporary or Permanent Interior and Exterior Signs in Corrieboard or Diabond Finish / Raised Letters / Vinyl PVC Banners

Social Media Banners / Profile Pictures / Infographics / Email Signatures

Memorial Cards / Photo Books

Memorial Cards / Acknowledgment Cards / Appreciation Cards

Photo Book Keepsake / Photo Bookmark / Wallet Size Keepsake(with favourite poems, quotes, dates or reflection of your choosing)

 

Memory Card Samples

Weddings Made Personal

Minimise the stress involved in planning all the details with a wide-ranging list of services to set the scene for your Wedding Day.

Wedding Invitations / Evening Invitations / RSVP / Save The Date / Accommodation / Direction Cards / Belly Bands / Stickers

Ceremony Booklets (single sheet, 6 page A4 folded to DL or a full booklet with up to 16 pages)

Table Decor / Table Numbers / Placenames / Table Talkers

Signs (hanging, large signs for easel or stand, signs for venue display including table seating plans and directional signs)

Car Registration Plates in Lightweight 3mm Foamex

Keepsake Pendants / Brooches / Pins for brides, grooms, flowergirls and pageboys

In Memory Heirloom Collection

Pendants / Pins / Keyrings (with message or photo for bouquet, candle or boutonniere)

Poster 8 X 10 inch. Samples include Until We Meet Again, In Loving Memory, Reserved Seat or use a reflection of your choosing

 

Invitation Samples

Table Seating Plans

In Memory Heirloom Collection

Love what you do & do what you love. check out my latest works

Recent Works

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Doyles Wholesale Product Catalogue

Working closely with the marketing and sales departments at Doyles Wholesale, we created a 132 page catalogue of their brands using a minimalist contemporary look that highlights each product, key features and specifications. The pricebook also includes contact numbers for different provinces, login details and notes pages for easy access and reference.

Doyles Wholesale Catalogue 2023

“ Evelyn understood and translated our range, message and branding through her graphic design. She had great attention to detail, organisational skills, precise work, patience, creativity and brought valuable suggestions in creating this document."  

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Liz Healy Doyles Wholesale
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John Candy Rambling Down Memory Lane Book

I was asked to design a book with poems, songs and stories of bygone days with photography from Karl Mcdonough and illustrations by Sinead Dowling. This 210 X 210 mm size square book has 72 pages with a matt laminate 300gsm cover and 130gsm silk paper pages. John has travelled around Ireland and tells stories that are both informative and witty about school days, work, memories and his life in Carlow.

Rambling Down Memory Lane Book

“Evelyn thank you so much for all your patience and understanding and most of all your outstanding work on my book. You really are a gifted lady.”

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John Candy Candy Tours
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Clashganny House Restaurant Voucher

Having previously designed the elegant minimalist logo with the sketched utensils and fine font, I used dark navy colour and placed an ornate baroque detail over a textured grey fabric background which gives a warmth to the 350gsm silk card finished double sided vouchers.

Visit website

“Evelyn gives you a sense that she is as invested in your business as you are and knows the importance of the project to your business, so much so, that she almost felt like part of the team. Under The Oak Tree Designs is our first port of call for all Clashganny House Restaurants design needs.”

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Karen and Rob White Clashganny House Restaurant
Look closely at the present you are constructing.
It should look like the future you dream of.

Case Study: Carlow PPN

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A favourite aspect of my work is meeting my clients for the first time. Knowing little of their sector initially, I begin by discussing the design brief and through conversation a ‘personality’ starts to emerge from the business, the culture, the ethos, the employees, the service or product. Some are so passionate about the product that the energy and enthusiasm exude from them. Whether youthful and energetic or professional and organised these begin to tell a story that help to commence the design process.

With Carlow PPN, people and community were at the heart of the organisation and their work of informing, organising, mediating, facilitating and training community groups to become involved in the running of their county required a professional, inclusive, approachable style. The goal is to encourage the people of Carlow to take an interest in volunteering and participating on the boards of councils and committees, to affect positive change and ensure the running of a vibrant community.

The logo is the foundation block for any company. I began by creating their logo with the organisation, the community groups they wanted to talk to and these traits as the central focus. Using the style, colours and fonts that work with this new logo, I created marketing materials that complement the new branding. Carlow PPN brand guidelines, fonts and corporate colours were used throughout all marketing materials to create continuity, which is crucial to garner trust in the brand.

I created the Carlow PPN brand identity, stationery, website graphics, A4 folded to DL information leaflet, presentation folders, workshop and plenary posters, a twelve-page Strategic Plan. Working with the Wheel and Carlow PPN, I completed a thirty-four-page Community Consultation Toolkit for community groups that informs and teaches committees how to engage with interested parties and run successful meetings and events. I relished the challenge of using text, illustrations, white space and a clean structured layout to create a minimalist, contemporary document.

Using official Government brand guidelines and working closely with Carlow PPN and the Community and Voluntary Supports and Programmes Section in the Department of Rural and Community Development, I created the 160 page Public Participation Network Annual Report. Tables and infographics were a key aspect used throughout the report in order to break up the text heavy details. The document included both an Irish and an English version with details of the work undertaken by the thirty-one PPNs that facilitate participation and representation of communities on local decision-making bodies around the country.

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“ Carlow Public Participation Network (PPN) was established in October 2014. In order to raise our profile, the PPN engaged Evelyn at Under the Oak Tree Designs to create a logo, pull up banners and headed paper etc. 

Evelyn offered many options but one stood out. Our logo is a tree. The trunk of the tree is a person holding up their hands towards the leaves. The leaves are different sizes and different shades of purple which represent the diversity of the groups registered with Carlow PPN. We chose the colour purple as it represents wellness and wellbeing is at the core of the PPN. 

The PPN has since engaged Evelyn to design our Strategic Plan, Community Consultation Toolkit, presentation folders, graphics for our website, flyers and posters for our annual training programmes and events.

Evelyn is very easy to work with and understands what we are looking for on every occasion and delivers. I would highly recommend Evelyn to work with and for design of your product." 

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Carlow Public Participation Network Co-Ordinator

 

Strategic Plan Brochure

Community Consultation Toolkit

PPN Annual Report (gaeilge)

PPN Annual Report(english)

Dreamer, adventurer, doer, initiator, pioneer, seeker, influencer

About Me

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I’ve loved design for as long as I can remember. Back then I didn’t know anything about hierarchy, typography or other such wonderful words but instinctively had an eye for detail and saw alignments and appreciated the beauty and craft in great design. For the last 13 years I’ve studied visual communications and honed my skills in the sector. Communicating your message to your audience in a way that suits your personality and style, is a main objective and drive for me to be openminded, innovative, creative and most importantly listen to your needs and guide you to the best solution. With my experience, insight and understanding of your strategy, stakeholders and audience, I am confident we can achieve a design that works for you to inform people about who you are, to encourage growth within and for the company, to increase sales and deliver results.

I received my diploma with distinction and the Harrington Prize for Design Excellence from Waterford Institute of Technology, I continued my degree studies at Hereford College of Art and Design in England. After graduating I began my work in the design sector where I worked as an in-house designer for companies that created end to end products. All under one roof, we designed, printed and produced material for diverse areas, from shop fit outs, sign making, illuminated raised letters, paper marketing products and vehicle graphics. I learned a great deal about the materials, their functions and limitations which has allowed me to guide people to the correct medium when it comes to their marketing needs.

I set up Under the Oak Tree Designs in 2013. The name Under the Oak tree Designs came from Celtic mythology where the Oak symbolizes truth, courage, wisdom and in Celtic language the word for Oak ‘daur’ meaning ‘door’ was seen as a doorway to other worlds. In turn, I hope to create design that bridges the gap between your message and your audience. To create a connection to your product with a consistency staying true to your ethos, across all marketing materials from visual identity to social media posts. To establish your brand, to encourage growth and drive sales by providing a solution focused visual that exceeds expectations and gives value to your ambitions and aspirations.

As the end products are so varied, I continue to work with trusted professional partners in the industry which include printers, sign makers and installation service providers. This allows me to take on projects of any type and do what I love, which is to create the visual, while they provide the professional high-quality finish I require.

I have a diverse mix of clients with a wide range of projects from logos for PV solar energy companies, business cards for musicians, marketing materials for garden festivals to strategic plans and books of poems and illustrations. This diversity keeps me challenged and motivated to learn and use my knowledge to guide my clients to the most appropriate media and style to get their message to their customers. I enjoy having the opportunity to learn about my clients, hearing them speak so passionately about their service or product creates a dialogue that initiates the design process.

I heard this story from one of my college tutors and think of it when I sit down to design.

“A professor of mathematics was asked to give a lecture on their chosen field. Honoured at such a request, they spent weeks prepping and trying to put their best foot forward, they put all of their knowledge into a presentation that was detailed with graphs and information. The day finally arrived and delighted with their effort, they walked out to the podium, looked out at the expectant audience and found a group of national school children awaiting the talk." 

The professor neglected to ask for whom the lecture was for. What you have to say is important but only if you speak to the right people with the right message in the right way. Your audience needs to feel a connection with your product or service, an affinity to and an understanding of what you do and an admiration for how you are doing it. It can only be taken as successful when you know your message, know your audience and know how you want to talk to them.

How you tell your story is where I can help.

 

For all business enquiries, please email: 1undertheoaktreedesigns@gmail.com

Connect and follow me:

  • Corporate Design
  • Branding
  • Event Marketing
  • Personal Events
  • Weddings
  • Web Graphics
Testimonials describe what has been and are a promise of what is to come. What my clients say and why they return for more.

Testimonials

“Carlow Tourism has worked with Under the Oak Tree Designs over several years for a range of projects including the Carlow Garden Festival, County Carlow Golf Classic and a series of advertisements showcasing Carlow as a holiday destination. Evelyn O' Brien has always shown her professionalism throughout being able to deliver on the many aspects involved in each project and handles the requirements of each party involved in the design process very competently. She delivers on time, even in the case of tight deadlines contributing helpful thoughts and ideas to improve the end design. She brings dedication and her design talents to each and every project which coupled with her own desire to achieve the very best on each occasion, makes for a fruitful working relationship with Carlow Tourism.

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Eileen O' Rourke CEO, Carlow Tourism

“Evelyn took the challenge to prepare a brochure for our large product range of construction and garden machinery. We were at a stage where we needed a professional graphic designer and we needed a better finish with look, use and layout being important to us. Evelyn understood with great professionalism how to handle this immense undertaking and was always a pleasure to deal with. She understood our branding and translated our range, message and branding through her graphic design. She had great attention to detail, organisational skills, precise work, patience, creativity and brought valuable suggestions in creating a better improved version. I look forward to working with Evelyn again in creating more visual prints needed in the future.”

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Doyle's Wholesale Castlecomer

We have hired Under the Oak Tree Designs on numerous occasions for our work requirements and have consistently found Evelyns' work to be excellent and of high quality. Her attitude and approach to her work and in dealing with us has been unfailingly flexible and amenable. We would have no hesitation in highly recommending Under the Oak Tree Designs."

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Community Section Carlow County Council

“Thank you for your work on this (Public Participation Networks Annual Report 2019), it looks excellent. We appreciate your help and the visual touches you brought to what was essentially text and tables! Míle buíochas.”

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Caoimhín Ó Tuathail, Elaine Jennings Department of Rural and Community Development, Community and Voluntary Supports and Programmes

“We were looking for a Logo that would represent the rural, traditional aspect of the business but also be able to convey a sharp, professional edge. Evelyn did not disappoint. She came back with design options within days and honestly the hardest part was choosing between her fantastic designs. We were so pleased with Under The Oak Tree Designs that Evelyn has since designed signage, business cards, vouchers and menu templates for us. All of these projects she approached with the same drive and tenacity as the first and that's why Under The Oak Tree Designs is our first port of call for all Clashganny House Restaurants design needs.”

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Karen and Rob White Clashganny House Restaurant

“It has been a pleasure to work with Under the Oak Tree Designs, Evelyn understood exactly what I was trying to achieve and I can’t praise her attention to detail highly enough. She took the time during the design brief stage to listen carefully to my requirements and on each occasion met with my vision for the finished product. I personally like Under the Oak Tree Designs approach and style of design very much, and have no problem in recommending them to future customers.”

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John Murphy Director of Planning and Development, BEAM Services CLG

“Evelyn O’ Brien, Under the Oak Tree Designs helped me so much with my book “Rambling Down Memory Lane”. Since it was my first book, I really valued Evelyn’s advice, research, layout and so on. Perhaps the thing that impressed me most was her outstanding patience throughout, nothing was ever too much trouble, all the changes and there were many, Evelyn was such a joy to work with and should I ever venture with another book I would 100% deal again with Evelyn.”

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John Candy Candy Tours

“Evelyn has always been a pleasure to work with. Her professionalism and ability to capture exactly what you want in a design makes her one of the best graphic designers I have worked with for any event.”

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VP of Entertainment and Communications SETU Carlow Students Union

Design is the intermediary between information & understanding. PHOTO GALLERY OF ONGOING AND COMPLETED PROJECTS

Portfolio of Works